Sound Principles evokes the funny, inspirational, thought-provoking, and interesting sensibilities.

We want to convey the weirdness of the world through t-shirts, offering an array of styles to our customers.

Sound Principles is life in words.

Operating on the idea that some words offer great truths, some are funny, some are weird, some are real, some we agree with, some we don't.

Wear what you think and see the funny side of life.

Sound Principles is all about personal perspectives.